AVGC policy to facilitate investments, foster innovation and contribute to building world-class infrastructure
Realization of ‘Viksit Bharat’ depends on collective contribution of everyone; Skilling is integral to the future of India
Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, Govt of India in his inaugural address said that the media and entertainment industry play a pivotal role in shaping our society, influencing our perspectives, and has a multiplier effect on our economy.
Mangal Prabhat Lodha, Minister of Skill Development and Entrepreneurship, Govt of Maharashtra said that the realization of ‘Viksit Bharat’ depends on the collective contribution of everyone, and skilling is integral to the future of our country.
Ms Rani Mukerji, Indian Actress said that FICCI FRAMES 2024 has set the agenda for an ever-changing media and entertainment industry. “The pandemic forced us to adapt, innovate, and reimagine the ways in which we connect with audiences.
Anant Goenka, Vice President, FICCI said that FICCI FRAMES has been a cornerstone over the years, significantly influencing the trajectory of India's media and entertainment industry. The sector has witnessed remarkable growth over the past decade, and the digital revolution has reshaped our industry.
Kevin Vaz, CEO – Broadcast and Entertainment, Viacom 18 said that the road ahead for the industry is brimming with possibilities and challenges alike. The integration of artificial intelligence promises to reshape the landscape of content creation, distribution, and consumption.
The latest FICCI-EY report titled ‘#Reinvent: India’s media & entertainment sector is innovating for the future’, launched at the FICCI FRAMES 2024 in Mumbai, revealed that the Indian M&E sector grew by 8% in 2023, reaching INR2.3 trillion (US$27.9 billion), 21% above its pre-pandemic levels in 2019.New media, comprising digital and online gaming, emerged as the frontrunner in growth, contributing INR 122 billion of the overall increase of INR 173 billion. Experiential (outside the home and interactive) segments continued their strong growth in 2023.
Bridging the skill gap requires collaboration between industry and academia
Atul Tiwari, the secretary Ministry of Sjill Develpement, Governemnt of India addressing the session on ‘Leaping into the Future"said that in order for India to prosper, there is a need for creating a mass awareness about skilling. The New Education Policy (NEP) along with all government policies focuses on skilling. All sectors of the economy are recognizing that skilling is going to be a game-changer for India.
Subhash Ghai, Renowned Filmmaker & Founder and Chairman, Whistling Woods International (WWI) highlighted the role of education and skilling in media and entertainment sector. He added that we are currently relying on memory-based education rather than skill-based education. It is crucial to develop skill-based education in the country.
SK Pathak, Secretary General, FICCI said, “In the 25th edition of FICCI FRAMES in 2025, we will identify the transformational changes required in the media and entertainment industry, focusing on the initiatives needed for India in 2030.”
……… Mohan Siroya
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